Abstract
The media is known as a mirror of any society, and because of that, a national newspaper can be analyzed to
know the current mindset of any nation. The different types of news and reports actually show the countrymen’s
interests as media cover the majority of that news that is of interest to their readers. In this research, the paper
researcher will study innovative practices adopted by a news channel in content creation and delivery. For the
purpose of study ‘India Today’ news channel has been selected as a case study and has been analyzed for its
innovative content creation and presentation. The researcher has analyzed various programmed formats,
a number of news-based programmed broadcasts on the channel, the number of programs produced on important
beats, special series/campaigns launched by the channel. The study has been conducted in the months of Sept-Dec
- The study will bring in light various innovative programmed broadcast on India Today news channel,
different formats used to present content, technological advancements used to present content.
Keywords: India Today, Innovation, News channel, Presentation Creativity.